Agricultural Product Manager

Bell Laboratories Inc.
, a highly successful specialty chemical manufacturer, has a challenging opportunity for a motivated individual to join our talented marketing management team.
At Bell Laboratories, we set the standards for innovation and quality products in the industry.
WHY work for Bell Labs? Stability - We've never had a layoff in 50 years! New Facility Competitive Wages Immediate Access to 24/7 Gym Work/Life Balance Achievable Goals Annual Raises, Holiday Bonuses and Cash Profit Sharing! Exceptional Benefits, Rich health insurance & 401k match *This position is in the office Monday - Friday from 8:00am - 5:00pm* JOB FUNCTION: Position will lead execution and implementation of all marketing related activities for the Motomco Agricultural Division in the U.
S.
and Canada.
The Product Manager will also assist the sales team in preparing for and attending tradeshows and customer sales meetings.
The Product Manager will have extensive interaction with most functional areas throughout the organization and must be able to foster productive working relationships.
RESPONSIBILITIES AND JOB ACTIVITIES: New Product and Packaging Development: Drive product execution process for all confirmed new product initiatives from approval to launch.
Work with key functional areas as necessary to complete the following… confirmation of package sizes, establishment of product codes and part numbers, release and distribution of product ECOs, and updates of price lists.
Work with registrations to ensure package labeling meets requirements.
Proactively work with purchasing to help ensure efficient, responsible, cost-effective packaging development and transition plans for both existing and new products.
Sales Collateral Development: Work with sales team to develop collateral materials as necessary.
This includes working with graphic artists, Territory Managers, and outside customers to ensure successful completion.
Initiate collateral development for all new product introductions as well as updates and enhancements to existing collateral materials, including coordination and distribution of price list updates.
Work with suppliers to develop and execute new/unique POP material and/or displays.
Monitor inventory levels and (in concert with purchasing or Dunlop) determine economic order quantities of new materials as necessary.
Field Travel – Up to 20%: Attending key tradeshows and customer sales meetings across all business segments to assist division and gather intelligence required for effective product and sales support.
Travel with Territory Managers and visit poultry and swine operations, orchard, vineyard and other crop producers, farm store chains, and dealer stores.
Gather intelligence necessary for effective product and sales support.
Regularly summarize and communicate relevant market information with sales and marketing.
Represent division (as needed) at Farm Store Chain store resets, grand openings, and training seminars.
Attending all divisional sales meetings.
Promotional Planning and Support: In concert with the sales team, develop and implement promotional marketing programs that support sales objectives.
Coordinate, develop, vet, and execute advertising campaigns that support new product introductions, product initiatives and other objectives.
Evaluate, develop, and implement merchandising alternatives that support and grow the business.
Work with Territory Managers to develop and execute promotional materials for customer specific initiatives.
Assist in the creation and development of trade show promotional materials and displays, and related materials.
Product Stewardship: Actively work with materials management and accounting to identify products that no longer meet Bell’s required performance criteria.
Evaluate product performance and manage product life cycle to drive continued sales growth through merchandising, promotional or packaging solutions.
Website and Digital Content: Manage and maintain Motomco website and execute digital communications (e.
g.
– eblasts, online promotional contents) Trademark Compliance: Work to support and manage all divisional trademarks.
Work to ensure use of Tomcat trademark complies with Scotts TM Agreement JOB SPECIFICATIONS EDUCATION Bachelor’s degree in marketing or business administration EXPERIENCE Minimum 3 - 5 years of related experience in an agriculture related business.
KNOWLEDGE, SKILLS & ABILITIES Requires strong verbal and written communication skills as well as superior spreadsheet and database management capabilities.
Must be comfortable with and have experience interacting with cross-functional areas/teams.
Experience and ease in delivering marketing/sales related presentations to a live audience is required.
Must be able to assess divergent categories of information and formulate actionable plans.
Adaptability is a must.
Must also be adept at MS Word and PowerPoint.
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