Search Engine Optimization Strategist

About the job Are you a dynamic and results-driven SEO professional with a passion for maximizing online visibility and revenue? We are looking for a highly skilled and motivated SEO Strategist to join our team.
As a key player, you will be responsible for driving organic traffic, enhancing search engine rankings, and optimizing our client's business to achieve unparalleled success.
What We Offer Basic Salary ranges from $71K to $100K (negotiable based on experience).
Bonus: Earn up to $2,500 per quarter.
Benefits: 401(k) with matching Dental Insurance Flexible spending account Health insurance Health savings account Life insurance Paid time off Retirement plan Vision insurance Qualifications Required 3+ years of experience in digital marketing with an emphasis on SEO Minimum of 1 year SEO experience with on-site optimization and copywriting A clear understanding of how SEO fits into a larger online marketing strategy and interacts with other marketing tactics Experience managing 4+ client relationships simultaneously Stellar written and verbal communication skills shown in navigating emotionally charged conversations, creating clarity in emails, creating meaningful dialogue during presentations, etc.
Preferred Relevant Certifications: Google Analytics Prior experience with Lead Generation and E-Commerce businesses Responsibilities Keyword Research and Analysis: Conduct comprehensive keyword research to identify high-value and relevant keywords for product pages.
Analyze competitor keywords and industry trends to stay ahead of the curve.
On-Page Optimization: Optimize product pages for search engines, strategically placing content, meta tags, and headers to be keyword-rich.
Implement schema markup and other on-page SEO techniques to enhance search engine visibility.
Technical SEO: Collaborate with the development team to ensure the website's technical infrastructure is SEO-friendly.
Monitor website performance, address crawl issues, and improve site speed.
Skills: HTML/CSS, Basic Javascript, WordPress, common Ecommerce CMS (Shopify, BigCommerce, Magento etc.
), Google Analytics (Goals, Attribution, Funnels), Google Tag Manager, Office Suites (Slides/PowerPoint, Docs/Word, Sheets/Excel), SEMrush, BrightLocal, Ahrefs, etc.
Content Strategy: Develop and execute a content strategy aligned with SEO goals, covering product descriptions, blog posts, and other relevant content.
Optimize content for search engines and user experience.
Link Building: Execute effective link-building strategies to increase the authority and credibility of the online store.
Identify and pursue relevant opportunities for backlink acquisition.
SEO Data Analysis and Reporting: Use analytics tools to track and analyze key performance indicators, providing regular reports on SEO performance.
Identify areas for improvement and adjust strategies accordingly.
Stay Informed on Industry Trends: Keep abreast of industry changes, search engine algorithms, and emerging SEO trends.
Apply new knowledge to continually improve the client’s business site's SEO performance.
Sales/Product Reporting & Analysis: Ensure data accuracy, organization, and timely reporting.
Generate daily reports on sales, profit margins, and product performance.
Provide insights and recommendations based on data analysis.
The Strategist’s main KPI is Managed Revenue, defined as the revenue paid to Rocket Clicks by clients for Organic Search services, shared among the participating team members.
Each Strategist is expected to manage $30,000 in revenue.
The exact Managed Revenue expectations will fluctuate due to company conditions and will be visible and communicated regularly to the Strategist.
The ideal candidate is not only a passionate, independent, and confident digital marketing expert with an emphasis on SEO but also has excellent people skills and can effectively discuss digital strategies from the perspective of a growth-minded business owner.
If you are ready to make a significant impact in the world of Search Engine Optimization and thrive in a collaborative, innovative environment, we invite you to apply.
Join us and be a crucial part of a team dedicated to achieving unparalleled success online.
About Rocket Clicks Who We Are Founded in 2008, our Milwaukee-area Paid and SEO agency has worked with some of the brightest, most agile minds in digital marketing - team members and partners, alike! Each of us brings unique skills and experiences to the table, and we have seen time and time again how the diverse experiences of our team members - both personal and professional - propel us forward and allow us to provide continuously groundbreaking insights.
Rocket Clicks is a team in the truest sense of the word.
We share knowledge freely and have no hidden agendas.
Within our walls you'll hear the word "friend" used more often than "coworker," and we understand that collaboration is at the core of our success.
Our Values In Action It's one thing for us to say who we are and what we do.
It's another thing to carry through on these promises.
Our team is always staying on top of the latest developments in search engine marketing.
It’s how we stay sharp.
But we don't just horde this information - you can check out our analysis of the most important industry news and deliver informed insights on our blog.
We also curate the most important industry news as it happens on our Twitter feed.
We talk a lot about our awesome culture, passion for giving back to our community, and celebration of team achievements.
We always love to get feedback on what we've been up to, your opinions on the news of the day, and your questions for our staff about what's going on in the rapidly refreshing world of Internet marketing.
Why We Work We love to help businesses thrive online via smart, ethical search marketing.
We strive to enrich the lives and livelihoods of our partners and our staff, and we deliver real, quantifiable results.
We employ leaders at all levels of our company.
No university teaches what we know.
Raw talent needs training, and in our subtle yet complex industry, training has to be well-informed and unending.
Curiosity and reaching are core values.
Every time innovation shuffles the deck, we know it is an opportunity to distance our partners from the competition.
We stand shoulder to shoulder with partners who are leaders and winners within their industries.