Digital Merchandising Lead (Hybrid)

Big companies don't make great bikes.
Great people do.
Pacific Cycle delivers some of the biggest names in outdoor recreation - Schwinn & Mongoose.
Our culture is as fun and lively as the lifestyle brands we represent, where innovative ideas are welcome and customer satisfaction is a top priority.
Now's the time to join the ride! A continued commitment to and investment in our people, products, and consumers is the foundation of how we build our bright future.
We offer a competitive total rewards package with generous time off, incredible product discounts, and a fun working environment! We are connected by four core values that serve as the basis for a strong future.
Passion to Perform: We share a passion to perform.
We focus on real results.
We finish what we start, and we go that extra mile.
We don't give up.
Trust to Act: We're trusted to do a good job, and we deliver it.
We use that freedom to apply our talents and qualities for the best results.
Care & Act Responsibly: We're responsible for all our actions, and we consider the consequences for our stakeholders and the environment.
We're honest, open, and direct.
Make it Fun: Enjoying your job is a serious business! We're open, informal, and cheerful.
We allow everyone to be who they are.
Join our team as a Digital Merchandising Lead! This role will steer our Direct-to-Consumer (DTC) sites for both Schwinn and Mongoose brands.
Through back-end infrastructure development, the Digital Merchandising Lead will drive our assortment, pricing, merchandising, and promotional strategy to ensure we have the right consumer offering.
This role will be pivotal in directing our DTC shelf strategy through assortment planning & management, site merchandising, digital marketing, and e-commerce operations.
This role is based out of Madison, WI corporate office and is eligible to participate in the company's Hybrid work program; working in the office 3 days and eligible to work remotely 2 days.
Below you will find a few (but not all) of the main responsibilities: Partner with Senior Manager Ecommerce, Brand, and Product teams to define our assortment strategies by site.
Serve as the owner of online merchandising catalog setup process, product categorization, and product cross-sell.
Determine and implement best practices in presenting our product content, taking into account UI/UX standards.
Review and analyze online competitor site merchandising, promotional execution and tactics, user experience, and product representation.
Build and evolve the onsite digital marketing strategies including SEO and Content, affiliate program, email, and product reviews.
Lead the execution of promotional assets, partnering with the rest of the creative and digital team to execute assets within their platforms.
Work with supporting departments to create and document SOPs on key DTC functions, including fraud management and prevention, payment processing, and return management.
Key Competencies Influence | Customer Orientation | Problem Solving/Decision Making | Functional/Technical Expertise | Initiative Education & Experience Bachelor's degree in Business, Marketing, Sales, or a related field 4 - 7 years of digital/ecommerce product merchandising and promotional strategy management.
Experience with Shopify required, experience with Salsify preferred.
Experience with project management/resource allocation, client relations, managing cross functional teams required.
Online experience and knowledge of web analytics, SEO, web design, site functionality, and/or digital marketing and experience in a branded product environment required.
Experience in setting and managing sales and margin goals, as well as the ability to interpret web analytics and optimize merchandising plans to drive sales.
Experience in either Toys or Sporting Goods category preferred.
Strong interpersonal skills with ability to manage communication within a highly matrixed and large organization.
Some of Our Great Benefits: Comprehensive Medical/Prescription/Dental/Vision plans Generous Paid Time Off Programs Paid Life & Disability Insurance FSA/HSA/Dependent Care FSA 401k and company match Commuter Incentive Program Paid Community Volunteer Days Voluntary benefits (critical illness, accident, and hospital indemnity insurance) Great discounts on company products Employee Wellness Program / EAP benefit Parental Leave program Access to group home and auto insurance A mix of casual yet professional culture Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification.
At Pacific Cycle we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway.
You may be just the right candidate for this or other roles.
We are an Equal Opportunity Employer.
All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws.
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We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business.
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