EMAIL & SMS MARKETING SPECIALIST

We are looking for top of market talent to help grow and innovate our company.
If you are someone who embraces challenge, fosters innovation, and desires to make a difference in the world, then let’s talk.
At Thorne we make products that matter - ones that make people's lives better.
Each day begins with a mission to help others discover and achieve their best health.
We count on our team members to challenge and push the boundaries to make that happen.
As a Thorne employee, you’ll be joining a team of more than 650 passionate individuals committed to our cause of providing superior health solutions.
POSITION SUMMARY: The Email & SMS Marketing Specialist is responsible for creating and executing email and SMS marketing campaigns that support Thorne’s brand and growth objectives.
This role will be instrumental in driving customer acquisition, engagement, and improving customer retention.
He/she will be responsible for email marketing and developing and executing promotions.
RESPONSIBILITIES – Satisfactorily performing and/or achieving the following Responsibilities are essential duties of the job.
Email Marketing Leverage imagination to create and develop email marketing messages from initial idea generation and briefing through asset delivery, partnering closely with the Creative team in the development of messaging, creative, and calls to action.
Collaborate with Product Marketing, Sales, Customer Service, and others to support other teams’ needs through email.
Imagine new segmentation strategies and build creative automated emails with the goal of improving engagement, conversion, and retention.
Report on email performance for the monthly Marketing Performance Report, track KPIs for both marketing and automated emails, and provide trend analysis for customer behavior.
Develop new A/B testing plans to optimize revenue, engagement, and retention from email.
Develop, test, and launch new customer journeys within Iterable and optimize existing ones based on performance.
Conduct regular competitive research and share learnings on other brands’ email messaging strategies.
Create and conduct customer surveys to gain feedback on product launches, new ideas, and satisfaction with Thorne.
 Support professional customers’ business development and their client relationships through email and online dispensing strategies.
SMS Marketing Support Thorne’s implementation and launch of SMS.
Creatively generate new uses for SMS communication.
Working with the Senior Manager, Engagement & Retention Marketing, set SMS-related campaign goals, develop KPIs, analyze overall effectiveness, and identify areas of improvement.
Other Collaborate across the Marketing team to design and implement new and creative marketing strategies to disseminate content across email, SMS, and other channels.
Promote the Company’s Mission and Values, including an accountable, innovative, and results-oriented culture that promotes customer service, openness, teamwork, mutual trust, and respect.
Seek formal and informal performance assessments, including performance versus expectations and goals, behaviors, and leadership potential.
Actively participate in required training, development programs, and electives as suits one’s needs, and support colleagues, trainers, and management as appropriate with these efforts.
EXPERIENCE / COMPETENCIES / PROFICIENCIES – Satisfactorily achieving and/or meeting the following Experience, Competencies, and Proficiencies are essential duties of the job: Bachelor’s degree required.
2+ years’ experience required in digital marketing, including 1+ year of experience in an email marketing role and 1+ year of experience in SMS marketing.
Experience with and thorough knowledge of Google Analytics and Microsoft Excel.
Excellent written, communication, and interpersonal skills.
Computer Skills: Employee can use the equipment and software required to accomplish the responsibilities of the position.
Basic understanding of HTML/CSS preferred.
Basic understanding of UTM and tracking parameters preferred.
Prior experience with email marketing, web analytics, and social analytics preferred.
Prior experience with Iterable preferred.
Highly analytical and able to derive meaning from data through testing and campaign optimization.
What We Offer At Thorne, we offer employees the chance to work with great people on exciting projects, with opportunity for growth.
We also provide a full range of benefits for you and your eligible family members, such as: Competitive compensation 100% company-paid medical, dental, and vision insurance coverage Company-paid short- and long-term disability insurance Company- paid life insurance 401k plan with employer matching contributions up to 4% Gym membership reimbursement Monthly allowance of Thorne supplements Paid time off, volunteer time off and holiday leave Training, professional development, and career growth opportunities A safe and clean work environment A little bit more about us.
We are committed to providing personalized health solutions, cutting-edge home health test technology, and superior supplements.
To do that, Thorne owns every step of its business, from R&D to product delivery and customer service.
Currently, we are: The only company with exclusive partnerships with the Mayo Clinic and U.
S.
Olympic teams.
The #1 prescribed practitioner brand to 30 to 40-year-olds.
The #2 most dispensed supplement brand.
The fastest growing supplement company with sales on Amazon; the #1 practitioner brand; with an average ranking of 4.
42 of 5 stars.
If you want to make a difference in the lives of others consider becoming part of the Thorne team.
Employment is contingent on satisfactory results from a drug screening, background and reference checks, an assessment test, and a physical examination.
“Please be advised that Thorne Research manufactures nutritional supplement products that can include ingredients that are derived from possibly allergenic raw materials, including but not limited to nuts, soy, dairy, fish, and shellfish.
” THORNE IS AN EQUAL OPPORTUNITY EMPLOYER Thorne values diversity and we are committed to creating an inclusive environment for all employees.
All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, sexual orientation, pregnancy, age, national origin, physical or mental disability, past or present military service, marital status, gender identification or expression, medical condition (including genetic characteristics) or any other protected characteristic as established by law.