Sales Consultant

Description: Beer Sales Consultants are responsible for improving the sales of company products in each assigned account.
They are also responsible for directing, controlling and evaluating the delivery and merchandising activities at assigned accounts.
SALES · Conduct sales calls on all assigned accounts on the proper day and in the established sequence.
· Make calls on new accounts within your area and establish a working relationship with them.
· Consistently promote the sale of company products through personal selling efforts and regular contact with your accounts.
· Consistently work to improve profitability through product pricing.
· Consistently pursue new product placements within your account base.
· Consistently secure primary locations within accounts to create product displays.
· Monitor product pricing to ensure parity between competitive products.
· Recommend cooler sets to retailers that will improve the visibility and sales of company products.
· Strive to increase our draft beer distribution in the on-premise accounts.
MERCHANDISING/MARKETING · Merchandise the complete product line in accounts including filling coolers, shelves and displays.
· Ensure all displays within your accounts include the applicable POS.
· Secure primary locations within accounts for POS materials, which includes both permanent and litho POS.
· Plan and coordinate on/off premise promotions within accounts.
· Delivery of product upon requests of office or management.
ACCOUNT MANAGEMENT · Build and maintain a working relationship and open communications with the owners, managers and employees of your accounts.
· Show respect for all accounts and their property.
· Demonstrate a sincere interest in the business success of each of your accounts.
· Collection of cash/checks for current and delinquent accounts.
· Have a positive attitude about General Beer Distributors, Co.
and all fellow employees when in discussion with retailers.
COMMUNICATION · Maintain open communications with managers and all fellow employees of General Beer Distributors Co.
· Efficiently and correctly complete all necessary paperwork.
POLICY/PROCEDURES · Dress and maintain your personal appearance in a professional manner and according to company policy.
· Conduct your activities according to the requirements of company policies and procedures.
· Report all accidents and/or injuries immediately to your Supervisor, HR or the General Manager.
· Maintain and operate your hand-held unit proficiently and with regard to its safety.
· Ensure company vehicles are clean and organized at all times, this includes both inside and out.
· All other duties or assignments as requested by your supervisor and management.
Requirements: · Accurate - Ability to perform work accurately and thoroughly.
· Ambition - The drive to achieve personal advancement.
· Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
· Communication, Oral - Ability to communicate effectively with others using the spoken word.
· Competitive - Willingness to strive to get ahead or to finish projects.
· Customer Oriented - Ability to take care of the customers’ needs while following company procedures.
· Decision Making - Ability to make critical decisions while following company procedures.
· Goal Oriented - Ability to focus on a goal and obtain a pre-determined result.
· Honesty / Integrity - Ability to be truthful and be seen as credible in the workplace.
· Initiative - Ability to make decisions or take actions to solve a problem or reach a goal.
· Persistence - Ability to complete tasks or continue in a course of action in spite of opposition or discouragement.
· Persuasive - Ability to influence others to change position or to adopt a specific point of view.
· Relationship Building - Ability to effectively build relationships with customers and co-workers.
· Reliability - The trait of being dependable and trustworthy.
· Responsible - Ability to be held accountable or answerable for one’s conduct.