Global Digital Marketing Specialist

Job Description Global Digital Marketing Specialist R-01221527 As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale.
Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer.
We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
How will you make an impact? The Cell Biology Digital Marketing Team is seeking a highly analytical and data-driven Digital Marketing Specialist to join the team.
As an integral member of our marketing department, you will play a meaningful role in optimizing our online presence to accelerate customer acquisition and online conversion! This position will plan and implement initiatives to optimize our web content, specifically for search engine marketing, both external and internal; as well as other related technical and marketing projects.
The Digital Marketing Specialist will partner with other Digital Marketers, Product Managers, Market Development, and eBusiness teams for successful execution.
The ideal candidate will be data driven and possess a strong background in global digital channels of search, social, web, and display.
Location: Onsite role at a Thermo Fisher Scientific office What will you do? Liaise with Product Management, Marketing, Digital, Regional, and Web teams to optimize or generate ads, product attributes, and DSA content evaluations for various portfolios and workflow solutions Conduct detailed SEM research and analysis to ensure the identification and activation of relevant optimization opportunities Collaborate with the SEO team to align SEM ads with website keywords and improve overall search engine visibility Identify SKUs with missing attributes and work with Product Managers and Global Market Developers to improve internal search engine results Coordinate website page reduction, content overlap, and improve the customer journey to enhance user experience and conversion rates Collaborate with channel owners to understand initiatives being taken and report back to the business with progress and impact updates.
Coordinate the efforts of Global Marketing Developers in support of the optimization of our SEM initiatives Analyze website metrics and digital performance using tools such as Adobe Analytics, SEMRush, PowerBI, Adobe Ad Cloud, and channel platforms, providing reports and insights to business partners Stay informed about global and regional search channels, algorithm updates, and search engine guidelines to ensure compliance and adapt strategies Share knowledge and insights with the team, fostering a culture of learning and growth May perform other related duties as required and/or assigned.
How will you get here? Education Bachelor’s degree in Life Sciences, Communications, Marketing, or Business field required Master's degree preferred Experience 4+ years of search engine marketing experience Experience with web analytics and search tools Knowledge, Skills and Abilities Excellent communication and collaboration skills, strong organizational and time management processes to run multiple projects simultaneously and meet targets Meticulous with outstanding analytical and problem-solving abilities Experience working in a highly matrixed environment.
Able to establish relationships, influence others, and work successfully with colleagues across multiple locations and countries Our Mission is to enable our customers to make the world healthier, cleaner and safer.
Watch as our colleagues explain 5 reasons to work with us.
As one global team of 100,000 colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need.
#StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
Apply today! https://jobs.
thermofisher.
com Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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Compensation and Benefits The salary range estimated for this position based in California is $83,300.
00–$112,000.
00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.
We offer a comprehensive Total Rewards package that our U.
S.
colleagues and their families can count on, which includes: A choice of national medical and dental plans, and a national vision plan, including health incentive programs Employee assistance and family support programs, including commuter benefits and tuition reimbursement At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy Retirement and savings programs, such as our competitive 401(k) U.
S.
retirement savings plan Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount For more information on our benefits, please visit: https://jobs.
thermofisher.
com/global/en/total-rewards