Digital Marketing Coordinator

*\*COVID-19 Vaccination Required\** *Digital Marketing Coordinator Pay & Perks:* * Competitive Pay Based On Experience * Free Parking * 1 location near Hilldale Mall! * Paid Time Off – PTO and Holidays * Medical, Dental, Vision and Disability Insurance * Flexible Spending Account * Life Insurance Offered * 401(k) Plan with Match * Professional Development Assistance * Employee Assistance Program - EAP * Employee Referral Program The Digital Marketing Coordinator is responsible for supporting and executing Associated Physicians digital marketing strategy.
You’ll provide seamless administrative and technical support for all marketing functions and coordinate activities including campaign management, email marketing, social media, digital marketing and website content management.
You have a talent for creativity and will have autonomy while performing a diverse range of complex tasks.
*Digital Marketing Coordinator Description:* * Works alongside marketing consultant to brainstorm, strategize, produce and execute marketing campaigns.
* Works with marketing consultant and committee to discuss new developments, challenges, opportunities and initiatives.
* Administers web site including design, content creation/editing, SEO & analytics.
This includes proactive maintenance, refreshing the site and responding to change requests.
* Monitors web site contact form inquiries and responds or connects with appropriate department for accurate responses.
* Monitors organic search engine performance and goal setting based on site impressions, click-through rates, traffic, and conversions.
* Measures and provides monthly performance reports of all digital campaigns * Creates and follows internal processes for social media coordination and campaign management, including producing and following social media calendar.
* Plan, create, post and maintain social media platforms, including responding to comments/messages.
* Develops a full understanding of all departments at Associated Physicians in order to effectively contribute to marketing planning and execution.
* Assists in designing advertising for use across digital and print marketing mediums.
* Relaying information between partners and management to department employees regarding new content or communication needed, budgets, and any daily procedures.
* Build and maintain marketing lists and contacts.
* Organize storage of and sending out requested electronic photos, logos, videos, etc.
* Work with marketing consultant to develop videos for social media and advertising.
* Work with the clinical staff, physicians on clinical content such as COVID-19, Flu shots, healthcare awareness, communicating/organizing.
* Additional duties as assigned.
*Digital Marketing Coordinator Requirements * *EDUCATION - *Bachelor's degree in business related curriculum (Marketing or B.
A.
preferred) or Associate degree and/or equivalent experience is required.
*EXPERIENCE* - Minimum 2-5 years of related experience in marketing, with marketing in a medical environment is a plus (not required).
The items listed below are ideal, but we will train the right person on areas they lack.
* 2-5 years of experience in a professional marketing environment preferred.
* Experience with Microsoft Office, Adobe Suite programs, Canva, Customer Relationship Management (CRM) software, and Google analytics.
* Previous website administration experience.
* Excellent written and oral communication skills including the ability to tailor speaking/writing style to different audiences.
* Graphic design experience including an understanding of alignment, spacing, typography, spelling, styling, print setup, matching brand standards, etc.
* Displays creativity and imagination.
* Creation and editing of video content is preferred.
* Is coachable, follows instruction, responds to feedback, and meets deadlines while producing thorough and accurate work.
* Shows adaptability to frequent changes in the work environment, ability to learn new techniques, and change approach or method to best fit the situation.
* Ability to take initiative, work independently, and seek increased responsibility and opportunities.
* Ability to work with, interact, and communicate with others in a professional and positive manner.
* Possesses strong organizational, project and time management skills with the ability to develop realistic action plans while managing competing demands.
* Ability to accept responsibility for actions and follow through on commitments.
* Is detail-oriented and organized.
* Trustworthy and be able to maintain confidentiality of highly confidential and sensitive information, oral or written.
_\*The ideal Digital Marketing Coordinator candidate will enjoy reading, proofreading, and considers themselves to be a "good writer.
" Sample articles, blogs, communication and ad designs will be requested.
\*_ *Digital Marketing Coordinator Benefits* * 401(k) * 401(k) matching * Caregiver leave * Dental insurance * Disability insurance * Family leave * Flexible spending account * Health insurance * Health savings account * Life insurance * Paid orientation * Paid sick time * Paid time off * Paid training * Parental leave * Retirement plan * Vision insurance Job Type: Full-time Pay: $54,061.
00 - $60,190.
11 per year Benefits: * 401(k) * 401(k) matching * Dental insurance * Employee assistance program * Flexible schedule * Flexible spending account * Health insurance * Health savings account * Life insurance * Paid time off * Parental leave * Referral program * Retirement plan * Vision insurance Schedule: * 8 hour shift * Choose your own hours * Day shift * Monday to Friday Ability to Commute: * Madison, WI 53705 (Required) Ability to Relocate: * Madison, WI 53705: Relocate before starting work (Required) Work Location: Hybrid remote in Madison, WI 53705