Associate Director, Multicultural Marketing

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Position Overview The Associate Director, Multicultural Marketing is responsible for developing, executing and sustaining promotional strategies and initiatives that help strengthen the Cologuard brand perception among key diverse customer groups that contribute to long-term objectives of the product in the United States.
The successful candidate will build this new capability for the screening marketing team, translating Exact Science’s health equity tenants into viable commercial marketing programs, both nationally and locally (if applicable).
This role must also build relationships with, and help to educate, internal stakeholders about multicultural audiences and best practices that ensure meaningful, consistent and credible customer connections are made across multiple marketing channels.
Activating these programs across paid, owned and earned channels will be critical.
This role will report to the Sr Director of Consumer Marketing.
Essential Duties include but are not limited to the following: Research and identify priority target groups within multicultural and diverse audiences that are commercially viable for Cologuard.
Effective collaboration with insights and analytics teams to develop business cases is critical.
Execute initial pilot program with Hispanic audiences, ensuring a detailed measurement plan is in place to determine success and scale accordingly.
Create a short and long-term multicultural go-to-market plan by prioritizing and translating business situation(s), marketing goals and information into strategic brand concepts, research/consumer insights, tone of voice guidelines, messaging and business rationale.
Lead creative strategy and execution, ensuring brand and media strategies are connected.
Manage existing multicultural agency relationship and pitch other external support as customer needs grow.
Engage with Exact Sciences’ health equity team and other commercial leaders to ensure our multicultural promotional strategies align with brand strategy and broader corporate objectives.
This individual will be expected to develop a broader team over time as business goals grow.
Work across all of Cologuard Marketing (healthcare provider, health systems, organized customers) and Local Market Sales Leadership to deliver tailored media engagements that address specific customer needs, while ensuring delivery of a common and aligned brand strategy.
Communicate goals clearly to internal stakeholder teams and manage effectively through influence.
Maintain morale and support employee engagement initiatives.
Consistent demonstration of exceptional leadership qualities, including but not limited to the ability to attract and retain the best team, foster a culture of high performance, lead with integrity, humility, accountability, and courage, and set a clear vision to energize teams towards the future.
Effectively manage, support, and guide your team, including, but not limited to delegating tasks and responsibilities, assess employee performance and provide helpful feedback and training opportunities.
Manage and prioritize strategies, initiatives, and workload independently and proactively in a fast-paced, entrepreneurial environment.
Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
Support and comply with the company’s Quality Management System policies and procedures.
Regular and reliable attendance.
Ability to work on a mobile device, tablet, or in front of a computer screen and/or perform typing for approximately 90% of a typical working day.
Ability and means to travel between Madison locations.
Ability to travel 20% of working time away from work location, may include overnight/weekend travel.
Minimum Qualifications Bachelor’s degree in Marketing, Business Administration, or related field.
7+ years of relevant experience in marketing to specific multicultural consumer groups, with proven history of executing content marketing campaigns, and developing new processes and strategies that drive business growth.
5+ years of experience managing a team.
2+ years of experience in Hispanic consumer marketing.
Contains intimate knowledge of the histories, issues and trends facing diverse audiences and multi-ethnic communities in the US.
Must be able to influence and lead change up through senior company leaders.
Demonstrated ability to perform the Essential Duties of the position with or without accommodation.
Authorization to work in the United States without sponsorship.
Preferred Qualifications Master’s degree in Marketing, Business Administration, or related field.
Highly verse and experience in building promotional campaigns across multicultural paid media channels, particularly among the Hispanic and African American communities.
Salary Range: $152,000.
00 - $242,000.
00 The annual base salary shown is for this position located in US - WI - Madison on a full-time basis.
In addition, this position is bonus eligible, and is eligible to receive company stock upon hire as well as annually.
Exact Sciences is proud to offer an employee experience that includes paid time off (including days for vacation, holidays, volunteering, and personal time), paid leave for parents and caregivers, a retirement savings plan, wellness support, and health benefits including medical, prescription drug, dental, and vision coverage.
Learn more about our benefits.
Our success relies on the experiences and perspectives of a diverse team, and Exact Sciences fosters a culture where all employees can develop personally and professionally with a sense of respect and belonging.
If you require an accommodation, email hr@exactsciences.
com.
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