Division Information
The Pet Care business unit of Spectrum Brands is based in St.
Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe.
Owners of dogs, cats, birds, small animals, fish and reptiles rely on our brands for exceptional value and trusted results.
Our industry-leading brands include Tetra®, Instant Ocean®, Marineland®, 8-in-1®, Dingo®, FURminator®, Nature’s Miracle®, GloFish®, DreamBone® and SmartBones®.
Job Summary
The Assistant Manager, eMerchandising Omni will help devise and implement the strategy, techniques, and tactics used to increase online sales revenue via improved organic search and on-site navigation, conversion, content optimization, and review/ratings.
Reporting to the Sr Media and Merchandising Manager, this position will work closely with Sales, Product Marketing, and Digital Marketing & Media to ensure eCommerce growth.
Primary Duties & Responsibilities
Manage new item set-up procedure on eCommerce partner sites leveraging software automation to ensure speed to market and coordinated on-time delivery based on product launch calendar
Coordinate and execute omni-channel product launch programs that drive engagement and support retail including publication of above the fold content, A+/Enhanced content, backend SEO & navigation optimization, and review/ratings.
Provide content optimization expertise, recommendations and insights based on emerging trends and e-retailer specific site capabilities to Marketing, Sales, and Digital Creative teams to improve conversion rates and the overall digital consumer experience
Develop roadmap strategy for software tools to simplify, standardize and automate processes for greater efficiency, deeper insights
Ensure Brand consistency & compliance across all major eCommerce partner sites.
Execute samplings campaign to syndicate reviews/ratings across the eCommerce landscape and track on-going review trends.
Track and report organic share of search KPIs to increase traffic via improved SEO keyword density and on-site navigation for multiple CPG brands and product categories.
Build and maintain systems and protocols that ensure all content is optimized
Assist in creating and maintaining detailed analytics reporting dashboards.
Education and Experience Profile
Bachelor's degree in Communications, Marketing, Computer Science, or equivalent.
1-3 years experience in Marketing, eCommerce, or equivalent field.
Required Skills
Working knowledge of Walmart 360; preferably other online retailer portals
Deep working knowledge of the latest SEO/navigation techniques and algorithm updates.
Working knowledge of Content Syndication Platforms, ideally Salsify, Syndigo, and BazaarVoice.
Strong written and oral communication skills.
Experience with detail-driven projects; preferably in a marketing department.
Ability to handle multiple tasks, priorities, and deadlines.
Work Environment
Working conditions are normal for a remote environment.
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Job Reference: US18630
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